Quality. Assurance. Phenomenal Customer Care. These are words that we at Rule stand by every day, and have for the past 35 years.

Rule is part of the ITT Industries (NYSE:ITT), the world's premier and largest producer of pumps to move and control fluids. In 1998, Rule was acquired by ITT Industries and joined the Jabsco family of companies including ITT Industries Jabsco and ITT Industries Flojet.

There are probably few parts of the world where the Rule family of products which include Rule Submersible Bilge Pumps and Switches, Livewell Pumps, Winches, and Ventilation products, Danforth Compasses, and Sudbury Boat Care products are not in use and where our brands are not known.

Rule submersible Bilge Pumps have set the standard for the industry for decades. They are the first choice of yachtsmen and commercial fishermen throughout the world. More innovations in Bilge Pump design have come from Rule Industries than any other manufacturer. We are proud to offer the broadest range of bilge pumps in the world.

Rule’s hallmark has always been world class quality and exciting innovations, the latest of which, Rule Mate fully automated Bilge Pumps with SPONGEABILITY, have earned us the prestigious NMMA Innovation award for new product design and excellence.

We will continue our commitment to our customers by developing and bringing new, innovative and quality products to our domestic and worldwide markets.